Antoine Van Laethem

Business Engineer | Sales Operations & Pricing Strategist
Ixelles, BE.

About

Highly analytical Business Engineer with a strong foundation in Sales Operations, Pricing Strategy, and CRM optimization across SaaS and Telecoms. Expertly leverages data to drive "Smart & Soft Selling" strategies, identify opportunities, and enhance B2B sales cycles. Eager to apply analytical rigor and stakeholder management skills as an Enterprise Account Executive, contributing to innovative healthcare solutions.

Work

BICS
|

Sales Strategy Analyst (Management Trainee)

Brussels, Brussels, Belgium

Summary

Drives sales effectiveness by optimizing pricing models, enhancing pipeline visibility, and automating workflows for complex wholesale contracts within the telecommunications sector.

Highlights

Consolidated data from over 10 sources to develop advanced pricing models, empowering Account Executives to negotiate complex wholesale contracts while protecting margins.

Created and maintained executive dashboards, providing C-levels with accurate revenue forecasts and proactively highlighting at-risk accounts for strategic intervention.

Automated Salesforce reporting workflows, saving the sales team over 10 hours per week and significantly reducing manual errors in pipeline reviews.

Identified high-potential upsell opportunities within the existing customer base through Mobility Farming analysis and mapped account hierarchies to optimize sales outreach strategies.

Proximus
|

Data Scientist (Management Trainee)

Brussels, Brussels, Belgium

Summary

Leveraged advanced data analytics and predictive modeling to enhance sales intelligence and optimize B2B pricing strategies for a leading telecommunications provider.

Highlights

Developed predictive models to analyze "Quote-to-Order" conversion rates, delivering actionable recommendations to leadership for optimizing pricing thresholds.

Designed and implemented over 10 Power BI dashboards, enabling commercial teams to track key performance indicators and facilitate data-driven business decision-making.

Contributed to the development of a dynamic pricing framework for B2B contracts, ensuring alignment between financial constraints and strategic sales objectives.

Potloc
|

Sales Operations Analyst

Montréal, Quebec, Canada

Summary

Optimized CRM workflows and reporting processes to enhance lead quality and outbound campaign efficiency for the SDR team.

Highlights

Managed and optimized HubSpot workflows and qualification rules for the SDR team, significantly improving the quality of leads handed over to Account Executives.

Automated weekly activity reports, providing sales managers with real-time visibility into SDR output and funnel velocity to drive performance improvements.

Assisted in segmenting prospect lists based on Ideal Customer Profile (ICP) criteria, enhancing outbound campaign efficiency and targeting accuracy.

LinkitUP
|

Co-Founder & Partnerships Lead

Brussels, Brussels, Belgium

Summary

Co-founded and led partnership acquisition and program execution for a social impact initiative, driving digital inclusion through strategic collaborations and community engagement.

Highlights

Led comprehensive outreach and prospection efforts, successfully securing key partnerships with local organizations to host impactful digital inclusion workshops.

Managed critical relationships with non-technical partners and beneficiaries, demonstrating exceptional empathy and adaptability in a client-facing capacity.

Orchestrated and executed over 20 workshops for more than 100 participants, overseeing all logistics and ensuring high 'customer success' for the initiative.

Developed and scaled a community-focused program from conception to execution, fostering digital literacy and community engagement.

Education

Louvain School of Management
Louvain-la-Neuve, Walloon Brabant, Belgium

Master

International Business (Operations Management and Business Analytics)

Grade: Magna Cum Laude

Courses

Operations Management

Business Analytics

International Business

Exchange Semester at Kwansei Gakuin University (Japan)

Awards

Magna Cum Laude

Awarded By

Louvain School of Management

Awarded for outstanding academic achievement during Master in Business Engineering.

Languages

French
English
Dutch

Skills

Sales & CRM Systems

Salesforce (Reporting & Automation), HubSpot, LinkedIn Sales Navigator, CRM Optimization, Sales Process Management, Pipeline Management, Deal Desk Support.

Data & Analytics

SQL, Power BI, Python (Pandas), Excel (Advanced), Pricing Strategy, Predictive Modeling, KPI Tracking, Revenue Forecasting, Business Intelligence, Strategic Analysis.

Business & Strategy

Pricing Strategy, B2B Sales Cycle, Smart & Soft Selling, Go-to-Market Strategy, Market Analysis, Process Automation, Stakeholder Management, Partnership Acquisition, Lead Qualification, ICP Definition, Customer Success, Entrepreneurship, Value-Based Selling.

Soft Skills

Analytical Thinking, Problem-Solving, Client-Facing Communication, Adaptability, Leadership, Project Management, Strategic Prioritization.

Interests

Professional Interests

Health Tech, Process Optimization, Startups.

Personal Interests

Specialty Coffee, Padel, Hiking.